Jay Webster and Victor Hnyp are ready to tap into the home brewing market.
Two weeks ago, they moved their NorCal Brewing Solutions store from Parkview Avenue behind the Redding Library to the Shasta Center on Churn Creek Road.
The 8,000-square-foot space is nearly seven times larger than the old spot, where the store had been supplying home hobbyists with ingredients and equipment to make beer and wine since 2009.
But come fall, the grains, malts, starter kits, bottles and tanks Webster and Hnyp sell will share space with a beer and wine bar serving homemade ales and vintages. The bar side of the business will be called NorCal Brewery and Winery.
“We really, really want to push the home-brewing aspect of this,” Webster said.
Working with an on-site master brewer, home brewers, who will be hand-picked, will have their creations for sale on tap. The home brews will share tap space with a market-brand beer.
So a homemade India pale ale might be complemented by a Lagunitas IPA for customers to compare and contrast.
Each featured home brew will be accompanied by the recipe. That way would-be brewers could buy the ingredients to make their own, Webster said.
All the beer will be made at the brewery and sold only by the pint. Wines will be sold only by the glass.
Webster said both the brewery and winery will be licensed and bonded. They also are applying to the California Alcoholic Beverage Control for a small-beer manufacturing, or Type 23, license.
Home brewers whose beers are sold won’t get a share of the sales, but they will be compensated in some way, Webster said.
“We need to stay within the legal limits of what we can do,” Webster said.
Hnyp believes the craft brewery market is so competitive that if the brewery made its own beer and sold it, NorCal Brewery and Wine Bar would be just another microbrewery.
“We want to connect with people that are enthusiastic about the home beer and wine making to stop in when they are driving through Redding,” Hnyp said.
Plans are to buy billboard space along Interstate 5 to grab travelers off the highway.
NorCal Brewing Solutions is in the former Clyde’s Next Generation Home Entertainment Center space. Clyde’s moved to Bechelli Lane in Redding across the street from Nello’s Place Italian restaurant.
Originally, Webster had partnered with Jack Goschke to form the California Brewing Co. five years ago. They envisioned opening a microbrewery in Redding, but instead opened a home brewing supply store under the California Brewing Co. name on Parkview Avenue.
The store closed in August 2009, Webster and Goschke parted ways before Webster reopened the store under the name NorCal Brewing Solutions with Hnyp.
Hnyp and his wife, Tina, own the California Décor Store, an online retailer that used to have a storefront in the Market Street Promenade in downtown Redding before it closed last February.
Meanwhile, Goschke has resurrected his California Brewing Co. idea and recently started a Kickstarter campaign to raise money for his project.
Goschke hopes to start production by the end of this year.
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